Leaflet Distribution

In recent years, the leaflet distribution method of advertising has become one of the most popular in Europe. It is a low cost means of marketing products and services to a large consumer group. Provided here are some key points that should be kept in mind before starting your distribution campaign.

Depending on the product or service you wish to advertise, you must choose the correct area and consumer group that you wish to attract. Timing is crucial to the distribution process; for example, winter would be the ideal time to market boiler repairs and double glazing, whereas air-conditioning units and garden furniture would sell more successfully in summer months. You must then decide how often, if more than once, you plan on distributing in one particular area.

When you have decided upon your target market and time-scale, it is important that you make sure your leaflet conveys the correct information in a clear and concise manner and is not disregarded as ‘junk mail’ at a single glance. Keep text to a minimum and make sure the paper is of at least 130gsm quality.

Now that your leaflet is ready to drop through letterboxes, you must decide upon delivery method. A low quantity of leaflets will only require a few trustworthy individuals who can be easily sourced in local newspapers or online ads, or can even be friends of the business. A larger quantity, however, will require the expertise of a distribution company who have experience in meeting deadlines and adhering to your terms and conditions regarding timescales if more than one distribution phase is required.

When your leaflets have been delivered, it is wise to keep track of how effective your campaign has been. You must be aware of the scheduled delivery dates for your leaflets and for larger quantities of leaflets, distribution companies will be able to provide you with data if you so wish. You should keep track of this every 3 to 4 days to measure success. With smaller quantities or quantities delivered within a local area, it may be easier to check with friends or family.

The number of sales you make from your distribution campaign will be the key measure of success. If you profit from delivering leaflets, then it may be a step in the right direction for you and your company. If however, the cost of distribution outweighs the return then you may want to arrange a consultation with a marketing expert who can lead you in the correct direction to maximise sales.

Leaflet Distribution and delivery Company, Lemon Marketing, Scotland

Lemon Marketing Ltd

* E-mail: sales@lemon-marketing.co.uk

* Website: www.lemon-marketing.co.uk

* Phone:   0800 433 2217

* Address: Summerlee Street, Glasgow                   (warehouse)

* Address: East Dock Street,
                  Dundee (warehouse)

* Address: Balgreen Road,
                  Edinburgh (warehouse)