5 Expert Multichannel Marketing Tactics

Multichannel marketing forms leads and sales by reinforcing the strength of your marketing avenues by increasing sales from an already established set of consumers and lets you reach out and communicate with customers in a variety of methods. Building multichannel marketing streams also gives the additional advantage of establishing a sense of trust and a good reputation because every individual channel accentuates your message and helps develop familiarity.

Building on Existing Channels

The prevalence of the internet and electronic devices like the smart phone and P.Cs have undoubtedly given an opportunity to utilise digital marketing.
However more traditional marketing strategies like brochure mail outs and direct mail are still very useful. A lot of customers appreciate being able to take the time to meticulously read over an eye-catching and physical brochure and, as a result of this, can end up with you obtaining leads in differing ways to online avenues. One way of creating professional and noticeable promotional materials is through flyer printing services.
After making and testing an existing marketing channel, remember to update it often and to consistently develop the channel because ignoring it will result in a rival overthrowing you. Keep on investigating various methods to improve the use of the marketing channel.

Cross Reference Your Marketing Channels

Cross referencing various marketing avenues helps all moneymaking multichannel marketing plans. For instance, a lot of companies’ direct attention to their social media account(s) on anything that raises awareness of their business. It can be as easy as making use of the recognisable Twitter or Facebook icons and giving a brief link on websites and materials that have been printed out. Customers appreciate familiarity and, because your company has a social media account; this encourages them to interact with you and consequently can help communicate with these consumers regularly.

Deliver a Consistent Message

It’s vital to convey an unchanging message even whilst building upon various marketing avenues. The unchanging message helps to develop credibility, brand awareness and trust. Similar to a positive business logo, being recognisable and trustworthy is important to creating a brand identity to inspire a good feeling in the customer.
There are professional businesses that can help with making good quality logos and graphics for your brochure in your local area if you aren’t already utilising one.

Design Your Channels to Capture every Single Order

Make sure that every channel is fully finished in its own right. For business owners this results in an opportunity for the customer to act immediately. It’s important to make sure it’s simple for the consumers to understand where they can find out where to obtain more information on the good or service you are selling or where they can purchase your product if it isn’t sold over the internet by:
Giving a number that directly connects them to where they can make an order.
Include a coupon or order form in your flyer/brochure.
Give a link to your order form if it’s online or to your own website.

Structure Your Team

After getting orders from various marketing avenues, you may have to change some things in order to maximise the experience of your consumers. In order to go about this in the best possible way you should prioritise what you need in your staff so that they are best equipped to overcome any difficulties or changes that untested marketing avenues can throw up. For instance, if orders over the internet or telephone become more prevalent than something else then your business will be in a more advantageous position by having more staff meet those demands.

Lemon Marketing Ltd

* E-mail: sales@lemon-marketing.co.uk

* Website: www.lemon-marketing.co.uk

* Phone: 0800 433 2217

* Address: Summerlee Street, Glasgow                   (warehouse)

* Address: East Dock Street,
                  Dundee (warehouse)

* Address: Balgreen Road,
                  Edinburgh (warehouse)